I had the exciting opportunity to create and lead the SHE Market—a lively event at the Zapara School of Business that brought together over 20 inspiring, women-owned vendors and welcomed more than 200 attendees. From designing marketing materials to hand-screen printing custom merch, I crafted every detail to make this a memorable experience. Our marketing plan boosted engagement by 43.2% and reached 20.7% more people! Following the SHE Market, I led another event, the Zapara Marketplace, which hosted over 30 local vendors. These events were all about connecting our community and celebrating creativity!